http://diy.propeller.com/story/2007/12/13/link-building-diy-in-house-vs-outsourced For some companies, in-house works; for others, outsourcing link building works. A combination of the two might work for other companies. However, the lack of experienced link developers in the search engine marketplace makes a compelling argument to manage link building campaigns in-house -- especially for competitive and high-margin verticals. http://media-images.nscpcdn.com/media/ns-logo-rss.gif http://www.propeller.com en-us Copyright 2006-2007 Propeller Propeller.com